The 2021 Guide to Programmatic Advertising

According to eMarketer, by 2022 more than 90% of online advertisements will be served through programmatic means. It is a technology that has permanently changed the experience of the internet, and the way ad space is both bought and sold.

Download our guide to learn more about the world of programmatic, including

• The technology behind programmatic ads and how it works
• The important roles of ad exchanges, DSPs, and SSPs
• All the advantages that programmatic provides for the parties involved
• How programmatic is constantly evolving and what the future holds