Explore how Cybba delivered an incremental impact on website sales for the adidas Group Canada by using a complex strategic approach.
The outcome of the campaigns included:
- Above industry average campaign engagement and conversion rates
- Positive incremental impact on the websites
- Integrated full funnel use of campaigns to accommodate the wider e-commerce strategy for the group
The campaign lead to a 36.32% engagement rate for the Onsite Engagement solution and a 20.45% overall conversion rate.