How Lights Out: Nat “King” Cole became the best performing show in Geffen Playhouse history
To take advantage of Lights Out’s positive critical reception and sell out the rest of the show’s performances, Geffen Playhouse aimed to:
- Generate more website traffic for Geffenplayhouse.org
- Keep visitors on the ticket purchase path
- Re-engage abandoning website visitors
Download the case study to learn how.
