Kats Botanicals Used a Multi-Touch Approach to Re-Engage and Convert Qualified Traffic

The natural medicine brand needed exposure at a wide scale to educate users about its products, but found it difficult to get their ads approved by Google.

Leveraging Cybba's exclusive access to premium inventory, Kats Botanicals was able to reach entirely new in-market audiences. With these new qualified users visiting the brand's website, they then used onsite engagement tools and retargeting ads to turn those users into customers. 


  • Campaign stats including net new user growth, bounce rate, and eCommerce transactions over a period of six months.
  • The actual numbers that led to unprecedented growth for the alternative medicine brand.
  • Details of the media plan and the creatives used to convert traffic.