Native advertising offers a powerful way to display paid content in front of your audience with minimal interruption. Native ads match both the design and editorial style of the site on which they are placed. In addition, native ads are integrated within the website’s in-stream content, instead of side banners or overlays like traditional display ads.
Due to their format and placement, native ads offer a great options for advertising on mobile devices and boast a high viewability and engagement rate. 83% of all online publishers offer some form of paid content.