---
title: Santa Barbara Zoo (Case Study)
description: How Santa Barbara Zoo’s Audio Campaign Increased Site Traffic by 30%.
---

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- Digital Advertising 
    - [Display Retargeting](https://cybba.com/display-retargeting/)
    - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/)
    - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/)
    - [Video (OTT/CTV)](https://cybba.com/ott-advertising)
    - [DOOH Advertising](https://cybba.com/dooh-advertising)
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- [Data & Analytics](https://cybba.com/insight)
- [Audiences](https://cybba.com/audiences)
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- Digital Advertising 
    - [Display Retargeting](https://cybba.com/display-retargeting/)
    - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/)
    - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/)
    - [Video (OTT/CTV)](https://cybba.com/ott-advertising)
    - [DOOH Advertising](https://cybba.com/dooh-advertising)
    - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/)
    - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/)
- Conversion Tools 
    - [Onsite Engagement](https://cybba.com/onsite-engagement/)
    - [Email Remarketing](https://cybba.com/email-remarketing/)
    - [Lynk](https://cybba.com/lynk)
- [Data & Analytics](https://cybba.com/insight)
- [Audiences](https://cybba.com/audiences)
- [LET'S CHAT](https://cybba.com/contact)

# **Roaring Success: How Santa Barbara Zoo’s Audio Campaign Increased Site Traffic by 30%**

The campaign utilized Spotify and iHeart to reach the target audience of parents with young children. Learn more about how Cybba leveraged Spotify and iHeart on behalf of Santa Barbara Zoo to drive site traffic and attract new visitors to the zoo.

 

## DOWNLOAD THE **CASE STUDY**

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- Digital Advertising 
    - [Display Retargeting](https://cybba.com/display-retargeting/)
    - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/)
    - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/)
    - [Video (OTT/CTV)](https://cybba.com/ott-advertising/)
    - [DOOH Advertising](https://cybba.com/dooh-advertising/)
    - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/)
    - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/)
- Conversion Tools 
    - [Onsite Engagement](https://cybba.com/onsite-engagement/)
    - [Email Remarketing](https://cybba.com/digital-marketing-services/email-remarketing/)
    - [Cybba Lynk](https://cybba.com/lynk/)
- [Data & Analytics](https://cybba.com/insight)
- [Audiences](https://cybba.com/audiences/)

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