The Show Must Go On
When it comes to Big Data, knowing who your customers are and what they want is extremely valuable to brands. This concept was not lost on Telecharge, the official box office for Broadway and off-Broadway theatre tickets. Telecharge had large amounts of customer data, with 230,000 unique visitors each week. But these visitors were not converting. To raise ticket sales and increase audiences, Telecharge partnered with Cybba.
With access to Telecharge’s rich 1st party data, Cybba created a targeting and retargeting strategy for over 50 Broadway shows. This strategy both engaged new audiences and captured ticket revenue from cart abandonment.