During one of the most challenging years for recruitment in higher education, UC Santa Barbara partnered with Cybba to successfully promote two Master’s programs and exceed their enrollment goals for both.

Discover UC Santa Barbara’s strategies to increase its average leads, month-over-month, by 82% with Cybba’s programmatic display technologies and retargeting tools.


  • Leveraging Paid Social, Display, and Search Engine Marketing to promote their new Master of Environment Data Science program
  • Successfully driving attendance to their Virtual Open House events
  • Maintained consistent branding across a variety of advertising channels