How Wizard Watch Used Micro Influencers to Expand its Reach Across Major Social Networks

Finding reliable and brand-aligned influencers is the obstacle that many marketers face when considering the channel as an investment.

Wizard Watch relied on Cybba to identify the best fit micro influencers to promote its new product launch. With trusted and authoritative figures talking about and demonstrating use of the products on social media, the electronics brand was able to gain a tremendous amount of exposure and success as a result.

Included:

• How Cybba crafted a strategy to narrow down an audience that was hyper-relevant to the brand and product.
• How the influencers went above and beyond acting as brand ambassadors and integrating the brand message into everyday social interactions.
• Reporting metrics including impressions, clicks, conversions and sales as a result of the campaign.