---
title: 4 Tips to Optimize Facebook Ads for Reach and Conversion Webinar
description: Watch our pre-recorded 30-minute webinar to learn how to optimize Facebook ads for both reach and conversion.
---

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- Digital Advertising 
    - [Display Retargeting](https://cybba.com/display-retargeting/)
    - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/)
    - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/)
    - [Video (OTT/CTV)](https://cybba.com/ott-advertising)
    - [DOOH Advertising](https://cybba.com/dooh-advertising)
    - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/)
    - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/)
- Conversion Tools 
    - [Onsite Engagement](https://cybba.com/onsite-engagement/)
    - [Email Remarketing](https://cybba.com/email-remarketing/)
    - [Lynk](https://cybba.com/lynk)
- [Data & Analytics](https://cybba.com/insight)
- [Audiences](https://cybba.com/audiences)
- [LET'S CHAT](https://cybba.com/contact)

# 4 Tips to Optimize Facebook for Reach & Conversion

We’ve *all* been nudged to visit a website because of a persistent Facebook ad – the kind that follows you to Instagram and back to Facebook. With a reported [9.21%](https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks) average conversion rate across industries, we know Facebook ads work. How does a digital marketer create a sticky and effective Facebook ad?

Watch our prerecorded, 30-minute webinar where we share master tips to optimize your paid Facebook ads for both reach and conversion. 

Our experts share how to:

- Define custom audiences to reach your target prospects
- Match ad type to campaign goals
- Use killer creatives to engage consumers
- Always be testing to optimize performance

#### VIEW THE WEBINAR

### RECORDING

Speakers

![NicoletteDineen_Speaker](https://info.cybba.com/hs-fs/hubfs/Success%20Kit/LandingPages/Webinars/Speakers/NicoletteDineen_Speaker.png?width=200&height=200&name=NicoletteDineen_Speaker.png "NicoletteDineen_Speaker")

**Nicollette Dineen**

Senior Media Manager

Cybba

![ChelseaKlement_Speaker](https://info.cybba.com/hs-fs/hubfs/Success%20Kit/LandingPages/Webinars/Speakers/ChelseaKlement_Speaker.png?width=200&height=200&name=ChelseaKlement_Speaker.png "ChelseaKlement_Speaker")

**Chelsea Klement**

Senior Account Manager

Cybba

![Terri Mock](https://info.cybba.com/hs-fs/hubfs/Terri%20Mock.png?width=200&name=Terri%20Mock.png "Terri Mock")

**Terri Mock**

COO

Cybba

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          - [Email Remarketing](https://cybba.com/email-remarketing/)
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