How to Combat Abandonment Across the New Customer Journey
June 24th, 2020, 1:00 PM EDT
The top-down sales funnel is out. The never-ending customer journey loop is in.
As marketers, we have finally recognized that our relationship with customers does not end with a conversion. We have opportunities to delight customers before and after a conversion takes place.
On the flipside, we have more opportunities for customers to defect to competitors with a better understanding of their specific needs. Abandonment happens across the customer journey, not just at points of conversion. Identifying and minimizing points of abandonment is the key to maintaining a competitive advantage.
Join our experts for tips on how to best minimize abandonment across the new customer journey through the use of onsite engagement tools, dynamic product recommendations, precision targeting, and impactful remarketing emails that will both increase conversion rates and develop lifetime customer loyalty.