--- title: [Webinar Replay] How to Build Brand Awareness and Increase Engagement with Influencer Marketing description: Cybba Senior Influencer Strategist will outline the basics of Influencer Marketing and share campaign strategies for brands of all sizes. image: https://info.cybba.com/hubfs/HowtoBuildBrandAwarenessInfluencer_HubspotFeatureImage_1600x900.jpg --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo_digitalservices](https://info.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo_digitalservices](https://info.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) ## How to Build Brand Awareness and Increase Engagement with Influencer Marketing  On-Demand Webinar No matter how strong your organic marketing efforts are, sometimes you just need someone *else* to talk about how great your brand is. Word of mouth brand endorsements resonate with consumers in a way that traditional marketing collateral never can. Enter: Influencer Marketing. Influencer Marketing combines the power of social authority with the reach and precision of paid social media advertising to get your brand in front of your ideal customer. Cybba is making Influencer Marketing accessible to smaller brands without the enormous upfront financial investment required by most agencies. In this webinar, Cybba Senior Influencer Strategist, Laura Martinez, will outline the basics of Influencer Marketing and share campaign strategies that can be adapted to benefit brands of all sizes. VIEW THE RECORDED WEBINAR Speaker ![LauraMartinez_SpeakerImage](https://info.cybba.com/hs-fs/hubfs/Success%20Kit/LandingPages/Webinars/Speakers/LauraMartinez_SpeakerImage.png?width=225&name=LauraMartinez_SpeakerImage.png "LauraMartinez_SpeakerImage") **Laura Martinez** Senior Influencer Strategist Cybba ![logo](https://info.cybba.com/hs-fs/hubfs/cybbalogo_digitalservices_white.png?width=120&name=cybbalogo_digitalservices_white.png)   374 Congress St, Boston MA 02210 [marketing@cybba.com](mailto:marketing@cybba.com)               - [Solutions](https://cybba.com/digital-marketing-services) - Finding New Audiences - [Display Advertising](https://cybba.com/digital-marketing-services/display-advertising/) - [Influencer Marketing](https://info.cybba.com/influencer-marketing) - [Social Media Advertising](https://cybba.com/digital-marketing-services/social-media-advertising/) - [OTT and CTV Advertising](https://info.cybba.com/ott-advertising) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Converting More Customers - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Display Retargeting](https://cybba.com/display-retargeting/) - [Data & Analytics](https://cybba.com/insight) - [Partner Program](https://info.cybba.com/partner-program) - [Why Cybba](https://cybba.com/why-cybba/) - [Case Studies](https://cybba.com/customers) - Thinking - [Blog](https://blog.cybba.com/) - [Podcast](https://cybba.com/cybba-on-display) - [Guides](https://cybba.com/guides) - [Webinars](https://cybba.com/webinars) - [Contact](https://cybba.com/contact) - [Careers](https://cybba.com/careers) - [Request A Demo](https://info.cybba.com/request-a-demo) - [Terms & Conditions](https://cybba.com/terms-and-conditions) - [Privacy Policy](https://cybba.com/privacy-policy/) - [Data Processing Agreement](https://cybba.com/data-processing-agreement/)