New Year New AdTech

The biggest challenge digital advertisers face is making sure ad dollars are well-spent.

Between ad fraud inflating prices, consumers using ad blockers, and the ongoing competition for customer’s attention, advertisers need to be on the constant lookout for fresh perspectives.

Cybba’s experts – Ryan Burch, Director of Platform and Display Sales, and Samantha Carnall, Senior Account Manager – discuss how to:

• Develop advanced targeting strategies for dynamic ads
• Implement CPI campaigns that maximize your return across all company apps
• Customize your video advertising strategy and drive action
• Optimize your paid social campaigns to reach the best customers at the best time
• Improve your customer’s experience with mobile responsiveness