New Year New AdTech
The biggest challenge digital advertisers face is making sure ad dollars are well-spent.
Between ad fraud inflating prices, consumers using ad blockers, and the ongoing competition for customer’s attention, advertisers need to be on the constant lookout for fresh perspectives.
Cybba’s experts – Ryan Burch, Director of Platform and Display Sales, and Samantha Carnall, Senior Account Manager – discuss how to:
- Develop advanced targeting strategies for dynamic ads
- Implement CPI campaigns that maximize your return across all company apps
- Customize your video advertising strategy and drive action
- Optimize your paid social campaigns to reach the best customers at the best time
- Improve your customer’s experience with mobile responsiveness